Inspired by insights gained during CES 2025, CHIPS launched a digital-first campaign offering a $10,000 prize to one lucky winner. Customers were invited to download the CHIPS app and claim a special zero-cost item available exclusively in-app, driving high engagement and significantly boosting app adoption while reinforcing the brand’s focus on innovation and digital growth.
In October 2025, CHIPS collaborated with Ooredoo Kuwait for the launch of the iPhone 17, delivering an on-ground activation that enhanced the customer experience. Through
In November 2025, CHIPS executed a large-scale experiential campaign for the Xgimi MoGo 4 projector, transforming a private villa in Kuwait into eight distinct lifestyle
In 2025, CHIPS took on a strategic role as a key sponsor of the NBK Run, with NBK recognizing the brand as a leading partner
