In 2025, CHIPS took on a strategic role as a key sponsor of the NBK Run, with NBK recognizing the brand as a leading partner in driving engagement and event energy. The team introduced a dedicated challenge zone, interactive booth experiences featuring games and giveaways, and on-ground activations that connected with participants throughout the event. CHIPS also maintained a strong presence along the track, actively cheering and supporting runners. High-value prizes, including Apple product bundles featuring the iPhone 17, further elevated the experience, contributing to significant buzz and audience engagement.
