In October 2025, CHIPS collaborated with Ooredoo Kuwait for the launch of the iPhone 17, delivering an on-ground activation that enhanced the customer experience. Through a dedicated booth, CHIPS offered complimentary screen protector installation for customers purchasing the new device, adding immediate value and convenience. The collaboration strengthened the relationship between both brands and positioned CHIPS as a strategic partner in major product launches.
In November 2025, CHIPS executed a large-scale experiential campaign for the Xgimi MoGo 4 projector, transforming a private villa in Kuwait into eight distinct lifestyle
Inspired by insights gained during CES 2025, CHIPS launched a digital-first campaign offering a $10,000 prize to one lucky winner. Customers were invited to download
At CES 2026 in Las Vegas, the CHIPS management team explored the future direction of technology, where artificial intelligence and advanced systems are redefining industries
