At CES 2026 in Las Vegas, the CHIPS management team explored the future direction of technology, where artificial intelligence and advanced systems are redefining industries at scale. The focus shifted toward identifying strategic opportunities and transformative solutions that can be integrated into the business, reinforcing CHIPS’ commitment to innovation, operational excellence, and next-generation customer experiences.
In October 2025, CHIPS collaborated with Ooredoo Kuwait for the launch of the iPhone 17, delivering an on-ground activation that enhanced the customer experience. Through
In November 2025, CHIPS executed a large-scale experiential campaign for the Xgimi MoGo 4 projector, transforming a private villa in Kuwait into eight distinct lifestyle
In 2025, CHIPS took on a strategic role as a key sponsor of the NBK Run, with NBK recognizing the brand as a leading partner
