CHIPS has expanded its footprint with the opening of its 12th branch in Jabriya, accompanied by the launch of the “4 Fils” campaign. Targeting customers along Kuwait’s Fourth Ring Road, the campaign invited guests to enjoy four selected products for just 4 fils, generating significant buzz and engagement across the market.
In October 2025, CHIPS collaborated with Ooredoo Kuwait for the launch of the iPhone 17, delivering an on-ground activation that enhanced the customer experience. Through
In November 2025, CHIPS executed a large-scale experiential campaign for the Xgimi MoGo 4 projector, transforming a private villa in Kuwait into eight distinct lifestyle
In 2025, CHIPS took on a strategic role as a key sponsor of the NBK Run, with NBK recognizing the brand as a leading partner
