CHIPS x OOREDOO Collaboration to Launch the new iPhone 17 line in Kuwait
In October 2025, CHIPS collaborated with Ooredoo Kuwait for the launch of the iPhone 17, delivering an on-ground activation that enhanced the customer experience. Through a dedicated booth, CHIPS offered complimentary screen protector installation for customers purchasing the new device, adding immediate value and convenience. The collaboration strengthened the relationship between both brands and positioned […]
Introducing XGIMI Mogo 4 in Kuwait
In November 2025, CHIPS executed a large-scale experiential campaign for the Xgimi MoGo 4 projector, transforming a private villa in Kuwait into eight distinct lifestyle setups, including bedroom, gaming, chalet, and photoshoot environments. Over 50 influencers were invited to experience the product through personalized guided tours led by the CHIPS team, showcasing its features in […]
NBK Run 2025
In 2025, CHIPS took on a strategic role as a key sponsor of the NBK Run, with NBK recognizing the brand as a leading partner in driving engagement and event energy. The team introduced a dedicated challenge zone, interactive booth experiences featuring games and giveaways, and on-ground activations that connected with participants throughout the event. […]
NBK Run 2024
In 2024, CHIPS participated as a main sponsor of the NBK Run, one of Kuwait’s most prominent annual marathon events. Through a series of engaging activations, including giveaways, interactive challenges, and live Q&A sessions, the brand created significant on-ground buzz and connected with a wide audience. High-value prizes, including Apple products such as the iPhone […]
$10,000 Giveaway
Inspired by insights gained during CES 2025, CHIPS launched a digital-first campaign offering a $10,000 prize to one lucky winner. Customers were invited to download the CHIPS app and claim a special zero-cost item available exclusively in-app, driving high engagement and significantly boosting app adoption while reinforcing the brand’s focus on innovation and digital growth.
CES 2026 – Las Vegas
At CES 2026 in Las Vegas, the CHIPS management team explored the future direction of technology, where artificial intelligence and advanced systems are redefining industries at scale. The focus shifted toward identifying strategic opportunities and transformative solutions that can be integrated into the business, reinforcing CHIPS’ commitment to innovation, operational excellence, and next-generation customer experiences.
CES 2025 – Las Vegas
Building on its previous participation, the CHIPS management team attended CES 2025 in Las Vegas to explore the accelerating role of artificial intelligence across industries. With AI evolving into fully integrated, real-world applications, the team focused on advanced solutions in automation, smart systems, and connected experiences—gaining insights into how these technologies can be leveraged to […]