The CHIPS management team attended CES 2024 in Las Vegas, one of the world’s leading technology exhibitions, to explore the latest innovations and emerging global trends. With a strong focus on artificial intelligence—one of the key themes of CES 2024—the team engaged with industry leaders and explored cutting-edge products and solutions shaping the future of retail, operations, and customer experience, while gaining deeper familiarity with the evolving AI landscape.
In October 2025, CHIPS collaborated with Ooredoo Kuwait for the launch of the iPhone 17, delivering an on-ground activation that enhanced the customer experience. Through
In November 2025, CHIPS executed a large-scale experiential campaign for the Xgimi MoGo 4 projector, transforming a private villa in Kuwait into eight distinct lifestyle
Inspired by insights gained during CES 2025, CHIPS launched a digital-first campaign offering a $10,000 prize to one lucky winner. Customers were invited to download
