The hub
Chayah News Hub:
What's happening across the group
Our Public Relations Framework
Where Chayah shows up outside its stores and restaurants: national events, public initiatives, and partnerships that put the group’s standard to work for Kuwait.
01.
NBK RUN - Strategic Partnership
Since 2024, CHIPS has proudly served as a strategic partner for the annual NBK Run, one of Kuwait’s most prominent community sporting events. This collaboration reflects our commitment to engaging with national initiatives that promote wellness, unity, and active living.
Our participation positioned Chayah Group as a key contributor to a high-impact event that brought together thousands across the country. The partnership received exceptional feedback from both organizers and participants, further strengthening our relationship with NBK. Building on this success, CHIPS is set to elevate the experience once again at the upcoming edition scheduled for December 13.
- Efficiency
- Efficiency
- Efficiency
- Efficiency
02.
Ministry of Interior - Road Safety Awareness
In 2024, CHIPS partnered with the Kuwait Ministry of Interior to support a nationwide awareness initiative promoting safe driving and adherence to new traffic regulations.
As part of this collaboration, CHIPS produced engaging awareness videos featuring Ministry representatives to educate the public on responsible road behavior, particularly the dangers of mobile phone use while driving. To reinforce the message, over 1,000 car mounts were distributed free of charge through CHIPS’ retail outlets, encouraging drivers to stay hands-free.
The campaign extended to a major activation event at 360 Mall, where CHIPS hosted an interactive booth alongside the Ministry of Interior. Visitors participated in educational activities, answered road safety questions, and received additional giveaways — resulting in strong public participation and nationwide recognition.
This collaboration positioned Chayah Group as a trusted private-sector ally in advancing Kuwait’s public awareness goals and demonstrated our ongoing commitment to community engagement and social responsibility.
Highlights & Milestones
Making an
Impact
At Chayah Group, our commitment to social good is reflected in meaningful actions. From sustainability initiatives to community support programs, we continuously strive to create lasting impact through purpose-driven milestones.
4-award winning restaurant concepts recognized globally
Expanded portfolio with new concepts including Mizumesa
Strategic sponsor for NBK Run in Kuwait 2024/2025.
Creating high impact brand activations
Our CSR Philosophy
