In 2024, CHIPS participated as a main sponsor of the NBK Run, one of Kuwait’s most prominent annual marathon events. Through a series of engaging activations, including giveaways, interactive challenges, and live Q&A sessions, the brand created significant on-ground buzz and connected with a wide audience. High-value prizes, including Apple products such as the iPhone 16, Apple TV, iPad, Apple Watch, and AirPods Max, further elevated the experience. The campaign generated strong viral engagement and earned recognition from NBK for its dynamic and impactful presence.
